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The
Australian Made trade mark is a significant marketing tool for our
business. When AOK’s products carry the green and gold kangaroo
trade mark, our customers can be certain that it’s Australian.
For a product to carry the green and gold
kangaroo trade mark of the Australian Made Campaign it must be made in
Australia. That means it must be substantially transformed in Australia, and at
least 50% of the cost of manufacturing the product must be incurred locally.
The green and gold kangaroo is a certified
trade mark owned by the Commonwealth Government and protected under the trade
marks act. Only products authorised by the Australian Made Campaign may use the
mark.
The mark provides a point of
differentiation for your products and adds value to your own brand. Most of
all, by using the mark you’re making it easy for your customers to identify your
products as Australian made, and exercise their preference for buying
Australian. |
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The green triangle and gold
kangaroo logo is the most recognised country of origin symbol on Australian shop
shelves, enjoying a 93% recognition level amongst Australian consumers.
Nine out of 10 consumers say they have
purchased goods carrying the trade mark and 70% say they actively seek out
products that are made in Australia.
Our green and gold trade mark gives your
customers confidence that the products carrying the mark meet the legislated
criteria for Australian made. They also believe it to be a premium mark of
integrity. Thus the mark offers a competitive advantage as well as customer
assurance.
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