LET'S ICE IT

 With the steady increase in sport participation there is
 also an increase in the number of injuries, aches and
 pains.

 In the majority of injuries the need to immediately apply
 ice is paramount to the recovery. For acute joint, ligament
 and muscle damage, ongoing ice application is required.

 Ice bags, in some form, have been around since there
 was a need to reduce swelling or dull the pain of an injury,
 as they are a simple and effective way to instantly relieve
 pain and reduce swelling.

 Whilst physiotherapy and sports medicine clinics utilise
 and can supply ice/heat bags, it would be far better to see
 people already armed and prepared with the suitable
 ice/heatbags within their homes, offices and sporting/first
 aid kits prior to injury or aches and pains occurring.  Icing
 of injuries and muscles/joints after heavy use should
 become the everyday norm.

 Now ice/heat bags using the simplicity of ice and hot
 water are easy to purchase for the general public who
 need the reassurance of having the right equipment to
 treat an injury or manage aches and pains when the time
 is necessary.